Bentley : Adaptive Music
The project.
Production
Bentley, Lifescore Music
Expertise
Music Direction | Music Production | R&D in Music Technology
Media & Creative Industries
Interactive Music | Projects × Lifescore Music
Bentley, in partnership with Lifescore, has developed a technology that allows the car to compose a soundtrack in real time, adapting to driving style and road conditions. Thanks to adaptive-music algorithms and recordings made at Abbey Road Studios, every journey becomes a unique musical experience, evolving smoothly and synchronously with the drive. Whether for a relaxing or dynamic drive, the car generates exclusive compositions, offering more than 100 billion possible variations for a one-hour journey, thereby creating an unprecedented personalised sound immersion in the automotive field.
