Bentley : Adaptative Music

The project.

Production

Bentley, Lifescore Music

Expertise

Direction Musicale | Production Musicale | Recherche et Développement Technologique

Media / Creative Universe

Musique Interactive | Projets x Lifescore Music

Bentley, in collaboration with LifeScore, has developed a technology that enables the car to compose a real-time soundtrack, adapting to driving style and road conditions. Utilizing adaptive music algorithms and recordings made at Abbey Road Studios, each journey becomes a unique musical experience, evolving fluidly and synchronously with the drive. Whether for a relaxing or dynamic drive, the car generates exclusive compositions, offering over 100 billion possible variations for a one-hour trip, thus creating an unprecedented personalized sound immersion in the automotive field.